Research On Improve Service Quality And Customer Satisfaction Of A Etiquette Company

Service quality is the lifeline of business etiquette. Etiquette company to be successful, must be based on the quality of services and development in order to win the credibility of the quality of services to benefit the quality of service. Therefore, service quality management to become etiquette business management, key factors and important content. With a number of developed countries or regions, China's ceremonial industry there are still many issues that need urgent solutions, of which the majority of consumers for many wedding ceremonies was not satisfied with the company's services, consider the question of the existence of many and serious.This paper, based on the literature and analysis of all-round grooming, discussed A etiquette company on the quality of service management and the main question, including the management of cognitive defects, unreasonable quality standards, impeded service delivery, the deviation of the market planning, customer satisfied with the gap. On the basis of at home and abroad about the quality of management and service marketing theory ,the results that A etiquette company wants improve the ceremonial quality of service, must change the traditional service quality management system, mainly through the right assessment of the company production capacity, the increase of the company monitoring efforts, the enhance of personal capabilities, the building quality of service evaluation, and the improvement of emergency relief services to continuously, which can improve the quality of service management and promote A etiquette company's all-round development.