The Brand Marketing Research Of Suzhou Kingswood Printing Ink Company

From 1980s till now,most industry enterprises around the world go through a long evolvement period which from production management to branding management,and latter go further as a new brand value competition.Brand becomes an "atomic nucleus" of capital and market competition.Meanwhile,brand export,which core value is high add-on value along with global capital flow,has replaced traditional product export.Especially with fast development of global economics and internet informational economics,Brand export becomes an intensive competition anywhere.China,with no doubt,is also involved in such a boundless,endless competition.Hence,how does China enterprise cope with international brand competition and how they survive and develop in global market? Will China domestic market becomes "OEM factory" of foreign brand capital export? All of those bring serious attentions to us.The situation influences not only if Chinese company could survive and further develop,If Chinese brand could grow bigger and stronger,if Chinese company brand entrepreneurs could go globalization,also decides China's comprehensive competition power.Therefore,enterprise brand marketing research has been an important topic in current economical field.Based on analysis of Suzhou Kingswood Printing Ink company operation,the author confirms that enterprises' brand marketing is a huge and supplicated system.To assure success implementation of company's brand name operation,improving brand name value, it is essential to approach brand targeting,brand establish & extension,technical support, management strategy and industrial chain integrity.Author also proposes and suggests some important references and constructional strategy focusing on daily operation. Through the research on this topic,I also hope we can accumulate experience from the transform and give reference to the similar enterprises.