Concerning The Influence Of Brand Image Design To The Enterprise

With the rapid development of market economy, the medical cause of reform in advancing, good for the development of pharmaceutical industry in China. In particular, some private pharmaceutical retail chain enterprises in the form and development of more complete medical market in China. Under the drive of market economy, the pharmaceutical retail chain enterprises in the greater opportunities, but at present China’s pharmaceutical industry, there are many inadequate. Industry evolution, is a sweeping reform. Industrial upgrading and improving a long way to go. How to establish oneself in the fierce market competition, become the pharmaceutical retail chain enterprises managers issues of concern. Increasingly fierce market competition, the pharmaceutical retail chain enterprises increasingly attracting the attention of companies marketing strategy, formulate reasonable marketing strategy has become one of the key point of the development of the enterprise. The current domestic and foreign researchers mainly will focus on the pharmaceutical retail chain business model, through continuously improve business model to promote the enterprise marketing, focus on the influence of brand image design of enterprise marketing. Based on the present situation, the main purpose of this research is to make the blank, combining brand image design and marketing, and in public medicine as an example, through the analysis of the public medical in brand image design drive the enterprise marketing to create more benefit for the enterprise’s achievements., the author makes more researchers focus on the related research, joint marketing for pharmaceutical retail chain enterprises in the ascension.Based on the brand image design to the public under the background of medicine for the specific case, to analyze the enterprise marketing strategy research. To provide decision basis for company management, has reference value to the company’s strategic management. At the same time hope that through the study of public medical brand marketing strategy, for the development of emerging domestic private pharmaceutical retail chain enterprises to provide some reference opinions.