Knowledge Mining Research On The Customer Archives Management

With the coming of knowledge-based economy, knowledge will gradually become the most important resource in enterprise instead of the traditional production factors. The thought of having customers as a centre is regarded as the essence of the customer knowledge management (CKM).And CKM is the application of customer knowledge and establishment to customer relationship in order to achieve the enterprises'strategy and maximize the value of customers. The archives of customers relevant to customer's behavior are the foundation of CKM. But the customer knowledge hided in the archives of customers can't be found out speedily and effectively because of the limitation of the technology and concepts. Knowledge Mining comes as the knowledge discovery technology to solve this problem. It can help to find out some potential and valuable information and knowledge from daily experiences in favor of decision-making.In this paper we provide a method to accomplish the dynamic customer archive management, and stress on the specific implement of knowledge mining in the customer archive which can change the customer information into customer knowledge to help make decisions for enterprise management. Eventually it puts emphasis on the application example of knowledge mining in the customer archive in the modern enterprises, expecting that a bridge of theoretical research and practice can be built, and a theoretical support and practical guidance for knowledge mining in the customer archive will be provided.