The Study On Construction Of The Employer Brand In High-Tech Enterprises

High-tech enterprises have been making outstanding contributions for the social progress because of its products and services full of practicality. At the same time, high-tech enterprises have also been making remarkable development. As the economic globalization and international competition, greater challenges are waiting for high-tech enterprises. Due to high technology and the product updates quickly, High-tech enterprises depend on the employees who master in high technology. Therefore, the brain drain will impact on the development of High-tech enterprises critically. It's very important for the development of high-tech enterprises to meet the diverse needs of employees, to attract and retain outstanding employees. The Employer Brand is the product brand in the field of human resources management, which was led into China by consulting firm named Hewitt at 90's in the last century. The Employer Brand asks for enterprise underlines the characteristics of the enterprises in the process of Human resources management, offers valuable commitment to the employees, encourages the internal employees working hard, increases their loyalty, attracts external talented people join us. The aim is to increase visibility, reputation, loyalty and associate degrees for enterprise in the talent market. Construction of the Employer Brand in high-tech enterprises will be helpful to enhance the attraction of talent and cohesiveness, to reduce the management cost of talent, to enhance the overall competitive advantage.The article is object to high-tech enterprises, which is based on Brand theory, the Employer Brand theory and Strategic Human Resource Management theory. That inculcate several methods include literature analysis, inductive method, surveys and factor analysis. The study on construction of the Employer Brand in high-tech enterprises which is based on theoretical analysis. The study designed the process for construction of the Employer Brand. The process includes five segments: clearing the guiding principles for construction of the Employer Brand, positioning the Employer brand, determining the elements of the Employer Brand, implementing the work for construction of the Employer Brand, and assessing the effect about construction of the Employer Brand. Based on survey to the employees who are from 20 high-tech enterprises in Beijing, Shanghai, Shenzhen and other places. The study designed the elements model for construction of the employer brand in high-tech enterprises, including three parts as follow: the framework model of elements, the mathematical model and integrated model. Framework model is made of 36 elements or five dimensions, which are the fundamental interests of employees, employee development, corporate culture, corporate power and the working environment; Mathematical model reveals the importance of the five dimensions; From a managerial point of view, Integrated model will integrated five dimensions of the Employer Brand into three major factors, including basic factors and support factors and additional factors. Integrated model Reflects content and the nature of the task for the construction of the Employer Brand in high-tech enterprises. To ensure the end effect about the construction of the Employer Brand in high-tech enterprises, the study offered security from three aspects, which are strategy security, enterprise cultural security and system security.