A Study On Influencing Mechanism Of Employer Brand Competence And Its Synergetic Evolution In High-tech Enterprises

Nowadays the world ecnomy has been turned into the era of knowledge-based economy. High-tech enterprises, taking innovation as their core subject, are based on knowledge, technology and talent people, which are the outcome of the era of knowledge-based economy and the important forces to developing ecnomy of our country. However, as the competition of humen resource under the globalizational background becomes more and more fierce, most high-tech enterprises in our country have to face the problem of insufficient support of talent people. The fact that the employer brand is a primary way for enterprise to gain the advantage of the competition of humen resource is widely approved by the academia and the business circles. Therefore, research on the influencing mechanism of high-tech enterprises'competive ability and high-tech enterprises'complex adaption and the mechanism of synergetic evolution has very crucial theoretical value and practical significance.The background of topic selection, theoretical research and experimental analysis are all based on the actual research projects about technological personnel in high-tech developing zone of national science and technology association. Based on employer brand theory, competive ability throry, ecology theory and synergetic evolution theory, this paper studies the influencing mechanism of high-tech enterprises'competive ability and high-tech enterprises'complex adaption and the mechanism of synergetic evolution, regarding high-tech enterprises'employer brands as subjects. The main innovational points of the dissertation are listed as below:(1) This paper builts the model of influencing mechanism of employer brand competive ability. Based on the analysis of employee's satisfaction, employer brand communication and employer brand equity, this paper constructs the model of influencing mechanism of employer brand competive ability and does experimental research by structure equation modeling. Finally, this dissertation fixes on the model of influencing mechanism of employer brand competive ability.(2) This dissertation brings forth high-tech enterprises'two-dimension model of environmental adaption. Based on the theory of complex adaptive system(CAS), combining the competive ability and the ability of environmental adaption, this paper builds high-tech enterprises'two-dimension model of environmental adaption.(3) High-tech enterprises'employer brands'niche model about synergetic evolution is built in this paper. Based on the width, overlap, competition and separation of high-tech enterprises'employer brands'niche, this dissertation analyses the condition, mechanism and behavior of high-tech enterprises'employer brands'synergetic evolution and brings forth high-tech enterprises'employer brands'niche model about synergetic evolution.(4) This dissertation constructs a model to evaluate the synergetic degree of high-tech enterprises'employer brand ecological system. Through self-organization theory and synergetic evolution theory, this paper indicates evolutional regulation of high-tech enterprises'employer brand ecological system and builds the model to evaluate the synergetic degree of high-tech enterprises'employer brand ecological system. It can provide analytical implement and theoretical direction for the good operation and development of high-tech enterprises'employer brand ecological system.