Research And Development To Religious Cultural Travel In Nanyue Hengshan Mountain

Religion is an important source and also part of human culture,influencing the development of human culture to a significant extent.Religious tourist resources play an important role in tourist exploration.It is necessary to explore historic and cultural resouces in developing tourism.This is true of a tourist spot and also of a city.The exploration of religious tourist resources on a deep level is an important part of promoting the tourist culture of a city.Known as one of the Five Sacred Mountains,Hengshan Mountain embraces time-honored history of religious tradition and culture with a great many precious cultural relics and historic sites of religions reserved. This study analyzes the advantages and disadvantages of the tour development of religious culture as well as the opportunities and challenges that it is facing.In addition,this study probes into the strategies of development of Hengshan Mountain,and it also raises principles and hypothesis of the religious culture tour programs.Finally, market position and the target market selection are brought forward so as to work out the tactics of market promotion.Concrete measures are pointed out via angles as follows:resources integration of religious culture tour,innovation of tour programs,market enlargement,training of professional talents and sustainable development of ecosystem in scenery area。At last,the paper sums up the research achievements,at the same time,it points out the shortages of this thesis.Finally,the author offers scientific reference for further development in theory and practice of Religion cultural tourism exploitation.