The Study Of Religion Tourism Resources Values

With the evaluating of tourism resources from qualitative analysis to quantitative analysis, there has been done deeply research about natural resources. As yet, there has little research about economical value evaluation of cultural resources in both theory and cases. Besides, in China, the research of religion tourism still rests on qualitative description; it is lack of quantitative analysis and monetary value evaluation. This paper points out that the cultural resources also have economic value and the academic bases and methods of cultural resources are the same with the natural resources'. The paper chooses the religion tourism resources------Laburang Temple as the object of research.Firstly, the paper introduces the resources characteristic, location condition and analyzes the internal tourism market of Laburang Temple. The results indicate that the tourism market of Laburang Temple is dispersive; tourists are mainly composed of male, middle and young age people; the profession of tourists is mostly students, teachers, managers and officials, and the average income and educated degree is higher.Secondly, this paper sets up the value classifying system of cultural resources, brings up the academic bases and evaluating methods of cultural tourism resources are the same with the natural tourism resources.Finally, this paper respectively adopts TCM and CVM to evaluate the tourism value and intrinsic value of Laburang Temple. The paper also analyses the effect between all kinds of factors and WTP (Willing to Pay) of tourists by Cross-tabulation and Chi-Square methods. Coming to the conclusions: in 2005, the tourism value of Laburang Temple is￥547,923,700 and the intrinsic value is￥281,346,800.