This article hope that through the guidance of the theory of economics of production, combined with previous studies about the use of economics and competitive advantage theory to study the factors RMB appreciation and rising costs, and other external conditions on the telecom equipment industry and what enterprises should take measures to deal with.The purpose of this paper through the telecom equipment companies are facing pressure from the external analysis of the cost elements (labor, raw materials, capital) and the RMB appreciation's impact of the enterprises have to make theoretical analysis and quantitative analysis, and finally come to affect the mechanism. According to the characteristics of the industry, this article is aim to find out some possible solutions to ease the external economic pressure .Take ZTE company as example, this article present the measures from technological innovation, market expansion, development and upgrading of the industrial chain, for national policy and financial instruments such as all aspects of the study response to the development of the industry to provide direction and focus on the development of the scientific advice and help enterprises to obtain long-term competitive advantage. |