| Mobile communication technology has developed rapidly in the past 30 years,achieving leapfrogging from 1G(analog technology),2G(digital technology),and 3G(smart technology).Currently,mobile communications technology has entered the 4G era,and 5G technology has made major breakthroughs.Enter part of the regional networking test phase.At the same time,the three major operators have launched fierce competition in the fixed-line market.China Mobile has caused great troubles to China Telecom and China Unicom by virtue of its low-cost strategy.At present,China Telecom is intensifying its 4G layout in an effort to move with China Mobile.In the competition,it has occupied market share consistent with its own strength.Taking the Langfang telecommunication company of Hebei Province as discussed in this paper as an example,under the background of 4G,the Langfang telecommunication company of Hebei Province has increased its business development and achieved good development benefits,but at the same time there are also some problems or deficiencies,mainly reflected in: It is the lack of support from the city to the county,and the lack of promotion;second,it is a lack of effective means to deal with the competition among the friendly players;thirdly,the lack of renewal of key government and enterprise projects;and fourth,the continuous deterioration of the business development.Based on this,this article takes Langfang Telecommunications Company of Hebei Province as the research object,centering on the competition strategy of 4G business of Langfang Telecommunications Company of Hebei Province,collects the market competition status of telecommunications companies of Langfang City,Hebei Province,and finds out the main problems existing therein.Analyze the market environment of Langfang Telecom Company in Hebei Province,clarify the direction and thinking of the competitive strategy under the 4G background,and propose the strategic positioning and specific countermeasures of the competition of the telecommunications companies of Langfang City,Hebei Province in the context of 4G market segmentation and the impending 5G market.This article takes the enterprise market competition theory as a guide,focusing on the current operation status and development environment of the 4G business of Hebei Langfang Telecommunications Company,and proposes the ST strategy of the 4G business of Langfang Telecommunications Company,Hebei Province,and the market positioning as high-end business people and some Highly demanding and trendy social groups.Based on this,this paper combines the actual 4G business of Langfang Telecommunications Company of Hebei Province and puts forward a specific competitive strategy that is,to increase the scale development strategy of mobile 4G and broadband services,enhance traffic management,inventory management,promotion planning,and standardized management.In the specific market operation strategy,the value improvement strategy should be based on product innovation,optimizing tariffs,channel distribution,market promotion,building network customer groups,etc.,to create a market competition strategy with the development characteristics of the 4G business of Langfang Telecommunications Company in Hebei Province.Promote the realization of strategic goals and business performance.There are many domestic and foreign competition strategy theories.This paper studies the competition strategy of the telecommunications company of Langfang City,Hebei Province under the background of 4G.It is mainly for the practical analysis of specific case companies and is also based on the promotion of business performance under the 4G environment.At the same time,under the current fiercely competitive 4G situation,this paper proposes a strategic strategy for the market competition of the telecommunications companies of Langfang City,Hebei Province,which will prepare for the gradual advancing of the 5G market in China in the future,and it will also have a certain general revelation for the industry.Reference function. |
PDF Full Text Request