| In recent years, the structure of world construction machinery was changing rapidly. The extensive acquisition happened in the great construction machinery group constantly. Most of the world construction machinery giants, including CAT, VOLVO, DOOSAN, HYUNDAI, were enhancing their acquisition strategy in Chinese market. And the Chinese construction machinery market increased rapidly, industry concentration was improved greatly, so China is focused by the international company. Facing the fast acquisition strategy of world giant, Chinese construction machinery enterprise, LIUGONG, ZOOMLION, SHANTUI, were also changing the strategy and improving the merger or acquisition. Chinese construction machinery market is entering the new times of high integration.This paper introduces the developing history of Chinese construction machinery and the lastest status of it, locates at the company of wheel loader, excavator and concrete pump vehicle, analyzes how they changed to success from the start to present high volume. Now the structure of world market is greatly influenced by Chinese construction machinery market. As a Chinese construction machinery enterprise, what can we do? We must develop and push independent innovation, we must learn the competitive situation, considerate the strength, weakness, opportunity, threat, problems, challenges. Foreign brand company have penetrated the Chinese market deeply, we, the Chinese construction machinery company, must prepare well for it. According to the customer's critical requirement, studying the experience of other successful company, develop the strategy innovation, including company system, product, international marketing, technology, inner process, brand, corporation culture. Define the object for long-term and short-term. The government and industry association ought to support the Chinese brand developing through the policy and rule, help them to solve the critical technology problem, and to strengthen for the core competitive power. |
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