The Opportunities And Challenges Of Advertisement In A Chinese Market

The world is globalizing through advertisement. As the years progressed, the sophistication of advertising Methods and techniques has advanced, enticing and shaping and even creating Consumerism and needs where there has been none before, or turning luxuries into necessities. This research paper studied and analyzes how people in China react to different Advertisements based on who did it, and what they did at what time.In china Remarkable changes have taken place and its economy is booming since the new market economy was adopted in 1978. In spite of the fast economic grow the advertising industry has become one the fastest growing sector as well. However despite the controversial rule and policy, several domestic and foreign advertising companies have been engaged in the sector after the accession of WTO.This research provided an overview and analysis of the historical development and modern-day status of advertising reactions in China. The Chinese advertising environment is described in detail. The history of advertising in China from the early 20th century through the 1949 Communist takeover and the 1979 economic reforms is traced. The analysis considers the role of advertising the attitudes towards advertising in China after the beginning of significant market reform in 1979. The paper considered the degree of advertising recognition in China; Chinese attitudes towards advertising; this is done by studying cases and the reaction of the people. This show us the outcome to why the Chinese people react base on who and what he presents in the advertisement.Moreover the effect and the issue of fairness in advertising to children has been examined indicating Children's recall of television commercials has been examined from a variety of perspectives..Advertising reaction and culture has been recognized as a significant environmental factor that impacts international advertising; legal conditions in local markets are often cited by scholars as a major obstacle to standardized international advertising.The controversial Chinese advertising laws and regulation has also been assessed. A conclusion section makes recommendations on other factors that determine the reaction of the Chinese in terms of how they view advertisement.Finally the findings are presented and most of the hypotheses are supported. It indicated that the portrayal of traditional Chinese cultural values remains relatively stable to who presents it. However, subtle changes in cultural values and advertising strategies are visible especially in new generations. Now, the advertising industry should give more focus on who make their advertisement and when and where. These are more elements that add to the reaction of advertisements. Others are culture and the economic.