Try To Comment About The Advertisement Tactics Of Famous Brand Of West In China

Since the 1990s, along with all countries have frequent economic and cultural exchanges and cooperation, and China's opening to the outside world, the well-known Western companies'brands have entered China, promoting China's economic development. Western brand advertising in China is an important subject. In this paper, I want to conduct a comprehensive study about this subject, and reveal its laws, Through this paper ,it gives Chinese brands international expansion useful experience, and promote economic cooperation between Chinese and foreign .The famous brand of west faces Chinese culture and Chinese mentality being unlike west culture and mentality. This is the Chinese culture challenge. First, they make a thorough investigation research, and then give a challenge, In the coactions being in challenge and accepting a challenge Culture brings forward challenge to extant society of Chinese again. chapter 1 is about the research at home and abroad to sort out this paper'perspective and direction . The second chapter has summarized advertising strategy about the West well-known brands in China, III, IV, V discussed respectively from the culture, psychology, communication point of the West well-known brands in China, The method used is the main document analysis, case studies and the analog method. China is not short of the brand, but the famous brand of international seldom. Not having the famous brand of international is not a good phenomenon. Excellent advertisement also can't be separated from culture. Basis discussing in the relevance study of advertisement, psychology, science of culture for reference, as well as others are listed in the main body of a book. That I analyze the famous brand of west from challenge angle is how to accept a challenge successfully, and to issue challenge later in China. This not only provides valuable experience to the Chinese brands, but also give ready for the thought, the technology for every aspect to prepare , accepting challenge to make successfully.