Research On Mechanisms And Measures To Promote Enterprise Environmental Protection Investment

When our country began to reform and opening-up from1978,we got tremendous achievement in economical construction.But because of traditional developing opinion,we only pursued economical increasing in developing process,and we ignored the protection of ecological environment,so it made us face prodigious pollution treatment pressure.In the other hand,the fund of environment protection is always not enough,and it existd prodigious fund gap from actual requirement.As the microcosmic principal part in environmental pollution, because of environment protection investment external diseconomy characteristic, enterprise own economic benefit and it was lacking in effective motivation and restraint mechanism,so the enterprise did not take the responsibility in the environmental protection,and the enterprise did not actively invest a lot of fund to the environmental protection.So,the article tried to discuss how to research on mechanisms and measures to promote enterprise environmental protection investment.It made our enterprise developing themselves,and it made deserved contribution in environment protection to the whole society.The article analyzes the whole circumstances of the ecological environment of our country and the problems of environmental protection investment.It points out there are two questions in the environmental protection investment of our enterprise.The first is that the enterprise is lacking in effective motivation in environmental protection investment,and the second is that the ability of decision-making is not good in environmental protection investment,and the enterprise is lacking in marketing researching.The advanced capitalist countries is not only having gotton tremendous achievement in economical construction,but also having obvious advantage in environmental protection investment.So the article considers the question of environmental protection investment of our enterprise,and it uses successful experience of the advanced capitalist countries for reference.It systematicly analyzes the environmental protection investment of Japan and the USA.Then it is with reference to enterprise investment profitable and environmental protection investment externalities,and it intensively researches how to set up the mechanism of the environmental protection investment of the enterprise from Coase theorem and the Pigovian tax. At last the article submits how to promote the environmental protection investment of the enterprise,and it includes universality system of the environmental protection investment of the enterprise,and setting up investment and fund-raising system of he environmental protection investment of the enterprise,and capital system the environmental protection investment of the enterprise.In the economic measures it includes innovating operation system of he environmental protection investment of the enterprise, cannoning market competition,setting up evaluation and supervision system...