Research On The Decision-Making Model And Intervention Strategies Of Problem Gambling

The modern lottery of our country began at 1987, there were mainly welfare lottery and sport lottery now, also the sport lottery began to issue in the whole country in 1994.0ver the past 15 years, the sport lottery has developed vigorously in our country, has enormous function on social economy also brought huge social and economic benefits. Meanwhile, a great deal of problems and drawbacks exist in the course of sport lottery developing in our country. The gambling nature cannot be concealed by the openness, legitimacy and public welfare in the lottery. One of its drawbacks is the appearance of the defective lottery fans, which not only cause bad influence on society, also bring heavy restriction to the long-term stability and development of sport lottery in our country .The appearance of defective lottery fans brings some negative social and economic problems, which has attracted the attentions of academics home and abroad, also the society and the government.On the basis of the summary and research at sport lottery consumers both at home and abroad, this essay study the decision-making model and intervention strategy of this special group in our country by some ways ,which contain literature review, interview, questionnaire survey, observation and mathematical statistics.The results are as follows:(1)Through descriptive statistical analysis, we know that the male occupy the overwhelming majority of defective lottery fans in the gender constitution, 18-35 years old primarily, the university degree primarily. Also, the low income primarily and the high income slightly few.(2)Through the correlation analysis, the various variables is highly correlation among the models, also show positive correlation.(3)Through the T- examination as well as multi-factor variance analysis, we knowthat the consumer behavior has no significance in the gender, the age and the education degree, but the significance in the income.(4)Knew through the multiple regression analysis, the fitting index among theexpense intention, the exterior factor, the psychological happiness and the consumer behavior is good, we can establish the linear model. Also among cognitive characteristics, personality, risk preferences and consumption intention(5)In the three factors which influence consumption intention,we can get that the cognitive characteristics, the personality and the risk preferences have a significant impact on consumption intention through path analysis. In the three factors which can impact consumer behavior, the consumer intentions, the external factors, the psychological happiness have significant impact on consumer behavior.(6)Put forward three specific intervention strategies, to strengthen the rule of law,The establishment of grass-roots assistance of the Lottery Center and change the propaganda model.