Image Type Advertisement Feature Of Visual Arts

With the development of science and technology, the image communication technologies has changed with each passing day, and the type of advertisements and images of daily life are closely related, the image ads in the category not only has brought us a wealth of IT information, but also exerts a subtle influence on our behavior. Image ads on the impact of our lives is so great, but around us have seen the majority of video advertising design really is so bad. A large number of images lacking of artistic standards are glutted on the screen. Image ads on the screen are always away from most people. Our advertisement in the commercial interests began to lose under the self-erosion, which have to develop in the direction of kitsch. Faced with this reality, the establishment of specific image ads in art theory is imperative.This article attempts to analyze the typical cases of the image ads, which is to make theoretical summarized of creative elements and the artistic standards of the video advertising. The full text is divided into four parts, part of the Introduction discusses the background to the study of this topic and scope; The first section analyze the image development of the type of advertisements, and the problems which it encountered in our country; The second,third chapter discusses the type of image-type ads, visual form, constitute elements and artistic characteristics through analyzing the advertising cases; The fourth chapter sums up the essence of the type of advertisements through analyzing on the imaging characteristics of the type of advertisements visual arts. Looking forward to the development of the type of advertisements.