| This paper, considering the whole environment, the trends of the brand competition, closely around the theme of real estate brand building. It analyzes the characters of Chinese real estate company Brand-building with demonstration analysis methods. It points out the shortage of Chinese real estate company Brand-building and analyzes the problems of Chinese real estate company visual image design and management. See from the above research, it gives many innovative suggestions such as visual image of the development strategy, visual Image design, extension design of the corporate brand product brand, visual image management. |