The Research On How To Improve The Distribution Channels Of Hunan WuQiang New Material Company

With the increasingly fierce competition of the market, it is hard to win the battle only by the independent advantages of product. At the background of products' homogenization, only by means of "channel" and "spreading", products could enjoy the competitive advantage. Under the current circumstances, distribution channels is showing the following three new features. The first one is sales' terminal centralization, which focus on cosumers sincerely. The second one is the diversified pattern of channels. Enterprises should break through a single point mode, the establishment of a wide range of models should keep balance on making use and relying on of the dealers. It is necessary to strengthen the enthusiasm of dealers while avoiding over-reliance on those dealers. The third one is the flatilization of channels'structure. That is, more and more short sales channels available, while an increasing number of sales outlets established. Short sales channels, can provide point-to-point support for channels and enable enterprises be more powerful in controlling.This essay is empirical researching for five-strong company's distribution channels. Those present sales channels of five-strong company provide support for rapid-development of company in a certain period of time, but weak-points showed while the company's growing and increasingly fierce market competition. Such as the definition of channel mode is not clear, the inefficency of channels, members of distribution channels lack of sincere and activity, high cost of distribution channels and so on.As mentioned above, we should do deep research of five-strong company's channels and improve its present channals in order to low-down its running-cost of channel and make it easy to handle. Business strategy of distribution channels has direct impact on the speed and efficiency of marketing. Different from other big companies, five-strong company is a smaller one, so its channel model has to be more in line with the low-cost, simple and efficient principles, in order to survive in the fierce competition and the further development.This essay analysis the developing-features of Plastic profiles and door & window fields, while researching the present distribution channels in domestic; then according to the company's actual situation, research the company's current distribution channels the status quo, discuss the problems of company's channels; thus analysis the influency elements of distribution channels; finally, Put forward strategy of improving, perfect the currency channels in order to enable the company's distribution channels more suitable for the development of enterprise.velopment, production, installation and after-sales service and so on have a lot of development.However, the top WuQiang companies in the industry is still a relatively weak brand, with the industry in Wuhu Conch Dalian Shide and there is still great disparity.WuQiang companies of the status quo can not be optimistic about the channel management:Channel model does not clearly defined, the channel features not perfect, high-cost channels and channel conflicts arise, the shortcomings of traditional channels increasingly exposed, enterprises must face the channel to improve, otherwise, companies want to have a strong competitive ability and Development, it is very difficult.For the rapid occupation of the regional market, the industry, dealers mutual strife, especially in the areas of the real estate market, the competitiveness of plastic doors and windows to gradually shift to price competition mainly of low-level competition, the industry's survival and development Lurking huge crisis.Channel management has been marketing sector as a whole a major marketing problem, and in the channels on the theoretical research, either from the number on the number, or study the technical level of maturity, far less than other channels of marketing research by the people's attention to factors,As mentioned above, the WuQiang Company, there are many channels for the problem, it's entirely necessary channels to conduct in-depth study of the existing channels to make improvements so that the operation easier channels, the channels running at lower costs, more efficient.Of course, there are also domestic research in this area, but the channel strategy and practical problems facing the environment in which enterprises of different strategies can not be arbitrarily applied, therefore, the theoretical study and practice with, it is particularly important.In this paper, the first of plastic doors and windows profile and characteristics of the development of the industry, domestic manufacturers on the existing distribution channels feature;Then WuQiang Company of the actual situation on the existing distribution channels the company the status quo, of the channel;Re-analysis of factors affecting the distribution channels, these WuQiang Company on the issue of the distribution channels;Finally, the top five strategies to improve the channels, improve the existing channels so that the company's distribution channels more suitable for the development of enterprises.