The Frozen Drink Distribution Channel Of The Huaying Company Is Managed

The paper first enumerated the Huaying company to retail the insufficiency which in the channel management existed. After that earnestly is analyzing channel management question and so on customer demand, product characteristic, competition pattern, channel structure, channel policy, channel marketing organization. Finally has indicated the new pattern which the freezing drinks expends, proposed the channel member chooses, channel question and so on structure determination, channel regulatory policy, service troop management solution, for froze the drinks of the company sale to find the channel policing method which the district minute governed. Has provided a set of feasible channels management plan from the strategy stratification plane to the operation stratification plane.Retails the channel of the Huaying company in the research process, this article proposed the channel structure choice model, the channel member selection index model, enhances the business management achievements three methods. Proposed the channel manages the essence is educates all channel member correctly to understand and reasonably to enjoy the corresponding channel value, and drove their whole-heartedly careful and intensive cultivation market, provides the fine service for the consumer.Through the above research, the paper initially established the Huaying company to retail the foundation which the channel developed..