Study On Shopping-oriented Industrial Tourism

In recent year,a lot of famous corporations developed Industrial Tourism basing on their strength,supplied different tourism experience for the tourists because of their characteristic tourism products, fulfilled tourists'learning and participating demand,and accepted obvious economical and social effects,so the Industrial Tourism had became a new development point in the Industry and Tourism field and gained more and more attention.As one of the six important parts in the tourism,Shopping is a must-do thing in the tourism.After Atila Yuksel expressed the view that the tourism course without shopping is inadequacy to most of tourists in 2004, shopping had became an important attention in tourism practice and research measures.As a ligament which connects tourists and industrial corporation,Industrial tourism is also a direct connection between the producer(the industrial corporation)and its consumer(some tourists), so the information can transfer and feedback between them without many middle elements,and in the same time,the industrial products can be sold at a more low price also with higher quality.So the Industrial tourist often spend more for shopping and the shopping-oriented industrial tourism is becoming an important movement,more often can affect tourists' tourism selecting.But the study of Industrial tourism shopping is very little,say nothing of the shopping-oriented industrial tourism.Thinking about the important position of shopping-oriented in the Industrial tourism,its merits to the tourists and the absence of its study, this thesis will discuss the meaning of shopping-oriented industrial tourism based on the industrial tourism and shopping tourism,furthermore analyses the environment elements,basic establishments and serving supply in the point of view of the Tourism Supply,in the other side, analyses the motivation,character of the shopping-oriented industrial tourism,so that establish a clarity theoretic frame from which we can learn the basic contents of the shopping-oriented industrial tourism.This thesis also takes the industrial tourism sight-the Windows of International wine city-ChangYu Co.Ltd.Yantai as an example studies its actuality in the management of industrial shopping,learns the tourists' shopping behavior through questionnaire and observation on the spot. Through this example we will confirm the basic theory of the shopping-oriented industrial tourism,analyses its effects.This thesis also hopes the pattern of shopping-oriented industrial tourism could absorb more attention and further research in the future.