A Study On Developing Situation And Strategies Of Chinese Citizens European Tourism Market

Tourism, an important component of tertiary industry, plays an important role in the structural balance and full development of industrial economy. In recent years, as the development of Chinese economy, exit tourism has become a new consumption area in China with the rapid development of national economy and people's living standard. The change of people's consumption concept and the relaxation of restriction to exit tourism help to make more and more people's dream of visiting foreign countries come true. Exit tourism has gained rapid development in China up to now, Chinese citizens' exit tourism destinations have ranged from Singapore, Malaysia and Thailand to the Philippines, Australia, New Zealand, Egypt, Germany, etc. Chinese citizens' Europe tourism is the inevitable outcome of Chinese economic development and opening to the outside world. It is very important to the optimizaton and sustainable development of industrial economy.It also plays an important role in the communication and cooperation of culture and business.Challenges and opportunities remain with China's entry to TWO for exit tourism. It is an important subject for China's exit tourism to change from moderate development to steady and healthy development. Analyzing and studying the current situation and the development strategies deeply, the essay aims at offering a theoretical support to the steady and healthy development of China's exit tourism. Field trips, study visits, statistics and analysis are made to explore the development strategies of China's exit tourism. In the essay, the development process and prospect of China's exit tourism is introduced and forecast, the development characteristics of China's exit tourism are reviewed based upon the development regularity of China's exit tourism. Major problems and their reasons are analyzed. The strategies of steady and orderly development of China's exit tourism are proposed entitled adjusting the exit tourism guidelines, transforming governments' functions, perfecting the division of labor within the travel agency, strengthening administration and standardizing management, managing by internet and sample brands, improving the measures of protecting the tourists' rights and interests, developing China's tourism in an all-round way, and establishing the development plan of exit tourism...