Analysis Of Ukrainian Tourism Resources And Research On The Willingness Of Chinese Citizens To Travel To Ukraine

This thesis takes Ukraine as the research object.On the one hand,it investigates and analyses the situation with tourism resources in Ukraine based on two aspects: the proportion and geographical distribution of Ukraine's natural tourism resources and cultural and historic tourism resources;on the other hand,it investigates and analyzes preferences of Chinese citizens as well as their willingness to travel to Ukraine.Two aspects of overall and individual characteristics are used to examine willingness strength and preferences.It is found that tourism resources in Ukraine are mainly concentrated in the northwest,mainly with historical and cultural types of tourism resources.The historical and cultural tourism resources in the North and the West are more concentrated,and there are slightly more natural tourism recourses than historical and cultural tourism resources in the Southern part,while the Eastern part lacks both types of tourism recourses.It was also found that Chinese citizens show rather unwillingness to travel to Ukraine.Chinese male citizens of upper middle class with the higher level of education,higher monthly income and those who travel outbound more often show more willingness to travel to Ukraine.