Research On High Technology And New Technology Enterprise's Business Model Under Open Style Innovation Environment

Along with the open innovation time arrival, looking for new technologies to market-oriented business model has gradually become the most domestic and foreign concerns. Under the open innovation environment, the high technology and new technology enterprises' innovation condition of business has had the very big change: the rapid spread of knowledge and the frequent movement of high-quality labor force, the rapid shortening product life cycle, the rapid development of venture capital companies and go on, force the stress of innovation to increase day after day. Closed business model of high-tech enterprises has been not meet the needs of the environment and competition, high-tech enterprises should seriously consider how to take full advantage of a wealth of knowledge of internal and external technical resources to form the most effective business model. Under this background, the research related"high technology and new technology enterprise business model"receives the business community and academic circle's attention gradually, but present is still at the initial stage to its research.This article first reviews and sums up the related concepts and theories, such as the high-tech enterprises, open innovation and business models, analyzes the present situation of our country high technology and new technology enterprise to carry on the open style innovation and the existing problems, and the characteristic of the western high technology and new technology enterprise to carry on the open innovation, proposes the inspiration of the western high technology and new technology enterprise to carry on the open innovation and the significance for our country to carry open innovation. Next, this article analyzes and summarizes the internal and external impact factors to choose business model for the high technology and new technology enterprise under the open innovation environment, in view of theoretical analysis and summary above, this article proposes four kinds of business model for the high technology and new technology enterprises under the open innovation environment, define the respective meaning, the choice conditions and the risk management, and summarizes a optimum portfolio model. Finally, this article elaborates macro and micro suggestions for high technology and new technology enterprises' business model operation in our country under the open innovation environment, and a case study.