A Study On The Developing Strategies Of Guangdong Tourism Service Trade Under CEPA

With the acceleration of economic globalization and services industry,service trade accounts a larger proportion in world trade.Thus service trade increasingly has become the engine of economic development of developed countries.As a traditional and vigorous important part of service trade,tourism service trade has undergone rapid development in the past decade and turn to be one of the most fast-developing part in the world's economy.The degree that Guangdong opens to the rest of world has long been leading in China.In 2003,Chinese Government and Government of Hong Kong Special Administration Area signed CEPA(abbreviation for Closer Economic Partnership Arrangement),which marked that economic cooperation in Guangdong-Hong Kong area step into a new stage of virtual integration.The CEPA stipulations attached great importance on tourism service trade.Therefore the Guangdong tourism service trade has been confronted with more serious and fierce challenge,and also met rare and good opportunities of development.,Guangdong will benefit from Hong Kong's mature tourism service trade.Nowadays,due to the economic globalization,only by strengthening cooperation and learning from each other,can Guangdong Province and Hong Kong realize mutual profit and a win-win result.This thesis synthesizes rich academic fruits of experts and scholars on the subject of Guangdong tourism service trade under the implementation of CEPA;analyzes the factors influencing Guangdong tourism service trade from all aspects;and applies the BCG Matrix theory(exactly,the model used in market analysis) to analyze the situation of market in Guangdong tourism service trade,i.e.divide all the countries or regions where tourists come from into 4 types,and pose corresponding strategies for each(e.g,developing strategy,maintaining strategy,receiving strategy or giving-up strategy).Based on the analyses above,considering the present condition and shortcomings of Guangdong tourism service trade,under the implementation of CEPA, borrowing successful experience from countries or regions of which the tourism service trade developed smoothly,the author tries to properly positions the Guangdong tourism service trade,and come up with some measures and suggestions.