Group-Business Marketing Strategy Analysis Of Municipal Company Of China Unicom

China United Telecommunications Corporation LTD.(China Unicom) was founded in 1994.After 15 years development,China Unicom has achieved great success in the area of income,user-scale and the share of market.However,China Unicom appears to be weak in the competition against China Telecom and China Mobile.How to get out of the current predicament? From the perspective of.municipal group's business marketing strategy,this paper tries to find a new way of China Unicorn' s development on the basis of careful analysis and study of China Unicom.Mainly applying the theory of marketing strategy,and adopting "Five Strength Models","BCG Analysis(Boston Consulting Analysis)","Attractive-Competitiveness of Industry Analysis" and "Group-Business Sales Funnel Analysis",etc.,the author tries to analyze China Unicom from the area of internal competition in telecom industry, the growth rate and share of market,attractive of industry and enterprise competitiveness,and marketing management model,thus we make the marketing strategy of municipal group's business of China Unicorn.The research reviews that China Unicorn should make the competitive strategy of "To Follow Market" and "Guerrilla attack",adopt the marketing strategy of "Differentiated Marketing" and "Focus Marketing",and use "Mix up boxing".That is,mixing up and tying the mobile, telephone,broadband,data etc.to highlight our advantages and avoid our shortcomings in order to obtain market acceptance,and make the best of corporate self-interest.At last,the author suggests that China Unicom should seize the opportunity of restructuring of telecom industry and issuance of 3G license to develop as soon as possible and share the market,thus format a pattern of "The three pillars".