The Marketing Strategy Of Business Letter Of China Post

At present,the China Post is facing fierce competition in the market,in urgent need of sustainable business development models,the urgent need to find a new profit growth point.Direct Mail advertising,as businesses and consumers a bridge,a huge space for development and broad prospects,has become the Post's strategic development focus of unprecedented attention.This article focuses on the process in practice,the value of customer-oriented, innovative marketing model of DM,and promote sustainable development of postal enterprises.Different sectors have different values,the difference must be established,and professional marketing team to meet customer needs.In the"Customer demand is the pursuit of Xiamen Post"and the professionalization of management,under the guidance of the marketing industry from mixed to full-time marketing,the marketing team changes,the marketing team set up sub-sectors, innovation management mechanism,enhance the overall marketing and service capabilities,and promote business letter leaps and bounds.At the same time,a number of factors constraining the development of DM also thinking of the cool.This article is divided into the following sections.The first chapter is devoted to the Post of the development of business letter and pointed out that the advantages of DM.Chapterâ…¡focuses on commercial letters Post-targeted marketing strategy to selected industries,to grasp the theme of reproduction as a key breakthrough in marketingThe third chapter is devoted to commercial letters of the main practices of marketing.Customer value-oriented,integrated resources,the implementation of"Database Marketing Strategy"Chapterâ…£is a commercial implementation of marketing communications effectiveness analysisChapterâ…¤is a commercial letter of Marketing to explore a number of issues...