Research On Customer Marketing Process Optimization Of The Business Hall Of Chaoyang Branch Of Postal Savings Bank

Along with the increasing activities of international financial transaction frequency,not has long been the development of the financial industry,the banking market structure has also undergone Riyiyueshu changes,the number of city commercial banks,rural banks,micro public banks and other new banks the banks grow with each passing day,financial products are more and more innovative and diverse,it's all in between the growing competition of financial institution.Every financial institution in the development of their own,after racking their brains,to as much as possible share of the limited market resources are optimized and improved the system of non-stop,look forward to in the fierce competition among the best.From the Chinese banking Optimization Reform officially launched until today,the banking reform is very obvious,this reform,the depth of change,the concept and the original system of today,we are still in unremitting efforts,with years of experience and the scientific and technological ways to improve yourself,keep pace with the times.We should have the courage to accept new ideas and new thinking,learning foreign excellent process and system innovation,continuous development for the banking industry to inject fresh vitality,and strive to create personalized customer service system,quick and thoughtful people-oriented,meet the needs of the customer,the relationship between the bank and the existing customers is more solid.Strict control of the rate of loss of customers and constantly explore new customers,guarantee the customer loyalty and satisfaction,which is the premise of bank customer marketing at the same time,the bank is also to the long-term development of the root of this place.For bank customers,high quality service is more conducive to winning praise,to replace the bank products with high quality services,it can be said that this marketing approach is the future trend,is the only way for the development of the banking industry.But we should also see that China's banking industry,in terms of customer marketing and system construction,is still in the primary stage of development,there are still many defects and problems need to be solved,the entire industry needs further research and exploration,transformation,marketing practitioners and thought of cumbersome procedures and reasonable organization structure,technology updates and applications,you still need to further optimize and upgrade,because these factors will affect the development and maintain the bank customers.In the existing business process,unnecessary processes and entries can be properly removed,the high level of technical conditions,efficient management mode,concise process can reduce the cost of increasing the level of income of banks.We should absorb the essence of the existing excellent management methods,continue to improve our business processes and deal with problems in order to improve the operating conditions.With advanced management methods and high quality and efficient system to cooperate with the operation,and strive to find high-quality,potential new customer resources,to achieve the perfect allocation of resources reasonable.Therefore,the optimization of customer marketing business process is an inevitable trend.As the network becomes more developed,people are in pursuit of fast,efficient and accurate service,the traditional business process is difficult to meet the needs of the public,diversified and innovative personality customization is a new marketing business process essential elements.Especially the private custom experience,fully meet customer feelings,collocation selection scheme,the past will become more intimate radio.Especially the visit and service later,any one to buy the bank financial products,customers will have the corresponding staff and keep in touch,no longer as in the past,only the maintenance of large customers,the only way to a more profound understanding of customer information,to tap the potential customers to buy financial products force.This paper will cause optimization of the existing customer marketing business process problems and summarized,for China's commercial bank marketing business process optimization and update aspects and put forward some suggestions,has a certain reference value.