A Study Of Transformation Modes Of Three Stars Hotels In China

The whole society has been through the Olympic and is expecting the EXPO in Shanghai,this is really good time.Except the passive effects caused by financial crisis explored in 2008,the whole hotel industry is also showing the progression which is amazing.By the end of 2007,the number of star-rated hotels has risen to 13583,the total guest rooms is as many as 1.57 million,and total annual income reaches 164.7 billion yuan, while the number of three star-rated hotels is 5307,the guest rooms come to 647600,and the total annual income is equal to 5197600 yuan.Our country has been developing fast since 1978's reform and opening,three star-rated hotels met people's needs of trying new things and enjoying full service from the hotels,and only took several years to succeed.Then more and more three star-rated hotels entered the market,which led to the relatively too many three star-rated hotels right now.Also,three star-rated hotels have a lot of problems,such as ambiguous property right,old establishment,non-effective management,unprofessional service,too much cost of the manpower.As the competition of domestic hotels goes to internationally and the competition of international hotel groups becomes domestic,the supplies of hotels in China has surpassed the needs while the effective demands is insufficiency.The situation of three stars hotels which hold the balance in hotel industry is akward since high star-rated hotel shared the prominence benefits of hospitality industry and the expansion of economy hotels is incredible.To change the situation,three stars hotels must improve the performance,increase the profits and enhance the competition,which means three star-rated hotel must transfer its mode of operation.Based on the research of theory for hotels and investigation for the operation and character of three hotels,the paper demonstrates several Transformation Modes for reference to three stars hotels which focused on becoming four star-rated hotel or economy hotel,organizing or taking part in the platform for united marketing and makes the forward to the future of three stars hotels industry.