Huacheng Company "SINOTRUK Spare Parts" Marketing Strategy Study

With the steady development of China's economy, heavy-duty vehicles in the transportation sector and infrastructure construction projects become more widely used. Among the many brands of heavy vehicles, the "China National Heavy Duty Truck Group Corp , Ltd."(hereinafter referred to as " SINOTRUK" group) production of "SINOTRUK " series is the sales fastest growing car . So for the " SINOTRUK" series of vehicle maintenance and repair parts demand growth is also followedHuacheng is a automotive components dealer, the company mainly in Gansu and Qinghai, Ningxia region, "FAW liberation," "J5P" series, for medium and heavy vehicles users, as well as in various regions around the county and repair business supply products and provide related technical services.Huacheng Company has a heavy-duty vehicles spare parts dealer sales experience. We should seize the " SINOTRUK " the growth in demand for vehicle spare parts market opportunities, expand their business scope to increase the " SINOTRUK spare parts " business projects, marketing efforts . So as the company increasing its " SINOTRUK spare parts " business marketing research project with a certain degree of practical guiding significanceThrough the sales of auto parts industry, environment, macro-and micro-analysis, found that sales of auto parts industry is showing an unprecedented level of development and opportunities for development companies. Huacheng increasing" SINOTRUK spare parts" management projects with good prospects for the development of . At the same time, the use of SWOT analysis, the Huacheng Company's development strategy, namely, the rapid entry "Heavy Duty Truck Accessories" market, the rational allocation of procurement product variety; increase Huacheng companies to enter the " SINOTRUK spare parts " market publicity, establish the " SINOTRUK spare parts "in the good image of the market; bring forward Huacheng Company" SINOTRUK spare parts "marketing strategy. Variety of products to meet the needs of different consumers; Products in accordance with the share of total sales in the status of different pricing; Made in consolidating and guidance based on the original channels to open up new sales channels and distributors, as well as build a channels ; strengthen the advertising and sales promotion strategies. And proposed the establishment of an effective control system of the marketing of specific measures.