The Research On Stock News Reports Of China's Print Media

With news media's intervention into China's capital market, the news reporting about stock market on the print media is becoming popular and welcome. Meanwhile, the related theoretical studies fall behind the practical use.China's stock news report has such characters as follows with the impact of systematic factors: 1. The authoritative news media with the priority to release the information are accomplished in the "rapidness and briefness" but lack of depth. 2. The market-oriented news media are accomplished in the investigative news reports to show their profession and attractability. 3. Some integrated newspapers provide the stock information and relative service to satisfy the audiences.The China's stock news report, a subsidiary product of China's stock market, shows its weakpoints and shortcomings as follows due to the young history of nearly two decades. 1. Quality does not rise up with the pace of quantity. 2. The stock news commentaries with valuable information are far less than the ones with speculative component and possible interest exchange. 3. The stock news reports focus on big enterprises rather than small companies or individuals. 4. The professional stock news reports keep a distance from the popular audience by the overrun of "professionalism".Hence, China's stock news report needs make some breakthroughs, such as, to obtain the clues from information release, to make contributions to the stock news commentaries as media's own voice, to tell stories in reporting stock news and so on. China's print media have made great achievement in reporting stock news, though they may still have large potential to improve themselves in a way of learning other models like The Wall Street Journal.