The Competitive Advantage Analysis Of Tourism Services Trade In China

With the development of economy, the keystone of economic structure in every country has shifted into service industry. The tourism industry has the most comparative advantage in our service trade. Recent years, the tourism service trade in China increases very quickly. But at the same time , there are many problems. Thus, it can improve the increase of competitiveness of Chinese tourism service trade and electronic industry by researching the actuality and effect factor.This paper utilizes the theory of industrial international competitiveness in tourism service trade and does research on the problem of international competitiveness of tourism service trade in our country. Firstly , this article reviews the theory of international service trade and the industrial international competitiveness. The theory of international industry competitiveness would focus more on the sustainable development of the industry in the country. Secondly, by illustrating the current developing situation of tourism service trade in China , the article uses Mr. Porter's"State Diamond"model to analyze the existing key factors which could significantly affect our international competitiveness of tourism service trade and digs out the potential competitive advantages in it. Furthermore, this paper sets up an index system basing on the tourism service data of import and export ,which is composed of four factors such as International Market Occupancy Factor, Normalized Trade Balance Index , Revealed Comparative Advantage Index, makes a worldwide comparative analysis of our tourism service trade competitiveness,then makes a comparative study on China's tourism trade in services the international competitiveness with a regression analysis. This article's third part summarizes China tourist service trade problems. Finally, based on the conclusion, the author provides some useful suggestions for promoting Chinese tourism service competitiveness according to the enterprise, related industry, demand element and government policy.