The Research On The Uplifting Of The Brand Influence From The Angle Of Enterprise Social Responsibility

The concept of the enterprise social responsibility is not entirely a fresh topic now. But the study on the enterprise social responsibility is being furthered gradually with the global economic integration and the development of modern civilization. Presently, the fulfilment of social responsibility for an enterprise has become a unreversed trend in the world and it also becomes a foundamental factor to participate in the global competition. Moreover, the international purchaser from many developed countries have involve the enterprise social responsibility in the activity of international purchasing examination.Under this background, the fulfillment of social responsibility for an enterprise should be a vital factor for the final success in the competitioin. The social responsibility here invovles many aspects covering the customer, socity and the other concerned respects. Currently, many experts have carried on their research from different angle. And this paper mainly aims at the relationship between the social responsility and the brand image.The competition today have changed from the competition of the product and service to the brand competition with profound cultural meaning inside. Only through the cultual meaning embodied in the social responsibility of an enterprise can the consumer and the public obtain the recognition and loyalty to your products. The fulfillment of the social responsibility has evovled into a competition with high level and also full of intelligence in the modern market competition.Thus, on one hand, the enterprise must emphasize on the cultivation and moulding of the its special culture and fully undertake the social responsibility in order to uplift the brand influence; on the other hand, undertaking the social responsibilites closely related to the enterprise will strengthen the influence of the enterprise brand on the society, thus increasing the competitiveness of its products. This paper mainly aims at the current situation of the social responsibility fulfilment from the aspect of brand influence and also put forward to the corresponding strategy to uplift the brand influence.