The Influence Of Corporate Social Responsibility Fulfillment Situation Of Employer Brand Research

In this knowledge age, high quality talents become one of the world smost scarceresources therefore building brand and undertaking social responsibility of the enterprise isconsidered how enterprises efficiently win competitive edge and realize sustainabledevelopment of key human resource strategy, which called“soft power”. Consequently,discussing how the social responsibility of the enterprise performance influences theemployer brand can provide a new thought and new approach to undertake socialresponsibility and establish employer brand which further implement to the humanresources management function. On the other hand, through clarifying how the socialresponsibility of the enterprise influences employer brand, enterprises promotes their socialresponsibility consciousness and the whole society are likely to achieve sustainabledevelopment.This research exclusively studies how the enterprise performance of bearing socialresponsibility has impact on employer brand. Over the course of the literature study,questionnaire, interview and content analysis and other methods are adopted and throughthe literature study and the statistical analysis of questionnaire, it is scientific and justifiedto draw the conclusion that the enterprise performance of undertaking social responsibilityhas significant effect on employer brand.The innovation embodies on three main aspects: one is the research contentinnovation. This paper is based on the comprehensive enterprise society responsibilitysystem and the overall employer brand whereas previous studies mostly based on aparticular social responsibility level, interest related stakeholder or either side of theinternal and external employer brand; the second one is study design. This paperrespectively designed three sets of questionnaire, including the external employer brand,the internal employers brand and social responsibility of the enterprise and employsdifferent assessment method and evaluation body; the third one is the research objectinnovation. Three is the research object innovation. This paper adopted enterprise as theresearch object while previous related researches mostly chose employees as the researchobject. Moreover, this paper covers forty-six sample enterprises and includes10types ofindustry.