Study On Real Estate Advertising Effects Evaluation

With market competition increasing, Chinese corporations pay more attention to application of advertising, and strengthen the test of advertising effect. However, today the test of advertising effect is limited in the partial test in china. The test is located in the advertising field to evaluate the effect of promotion and to decide how to express the available ideas and medias. Therefore, this evaluate approach has the disadvantage which the advertising staff can't link the marketing stratagem of enterprise. As a result, the advertising spread hasn't the exact direction while the result of the test is rigor. So we waste a great deal advertising materials. It's the typical extravagant advertising management. The focal point of competition should be transferred from quantity to effects. The effects of real estate ads should be greatly enhanced.The real estate promotion activities are based on the rational and impersonal assessment of real estate ads effects. According to the theory of advertisement and psychology, the real estate ads effects can be classified into economic, psychological and social effects. This paper establish an effects assessing model and analyzes the collected data by SPSS. Chosen the appraisal target of the model and carried on KMO and Bartlett 's examination. Definites the principal components and constructs the real estate advertisement effect appraisal function, obtains the regression equation using the principal components regression analysis, finally according to each month of investment advertisement situation of Jinhong garden, uses the principal components regression analysis method to assess the social effects of real estate ad.