Lin Licensing Floor Marketing Strategy In Sichuan

Our country wood floor profession is an emerging industry, stemmed from the 1980s. Along with our country economy's vigorous development and the resident living standard's day-by-day enhancement, the floor already became lives at the decoration to choose the product. As a result of raw material rise in price, the market environment supply exceeds demand, the floor profession's competition is increasingly fierce. Many companies through and have the strength chief business agent cooperation to develop the new market.The outstanding peak construction finishing materials Limited company is Sichuan local one has the strength, the multiplex development enterprise. Has many year floor professions to develop the market the experience and the high quality team. The company and the forest sign floor producer cooperation, has accepted the Shanghai forest sign floor comprehensive development in the Sichuan market heavy responsibility. Because, no matter in the geography in the economic civilization, Sichuan is western one "the stealth center". If can develop the Sichuan market, without doubt peripheral has the very good radiation effect to it.This article studies the primary coverage is: First, the Sichuan floor profession's characteristic, the market segmentation and the union forest sign floor in the Sichuan floor profession's superiority inferiority analysis as well as competitor's situation, carries on the effective target market choice. Second, in a front spot research foundation, how to use the science, but the appropriate marketing strategy, contains the product strategy, the fixed price strategy, the retailing strategy, the promoted strategy as well as all strategy science combination, argues vigorously can develop the Sichuan market effectively under the cost acceptable premise. Third, how do two floor brands make the selling well and the popular atmosphere how draw support from the channel influence rapid establishment brand popularityAs for this article significance, is mainly can use system's management knowledge and the marketing theoretical knowledge, the union actual situation, obtains quite scientifically may carry out the plan, has the positive effect by the time to the actual management, simultaneously also hoped that and profits from the function to this profession's development certain inspiration.