The Studies On Sichuan Ancient Town Tourism Market And Infuencing Factors And Measure

In recent years, ancient town tourism is more popular by urban dwellers as a new type of the modern tourist industry.More and more scholars start to study the ancient town and the ancient town tourism,but most of the study limted to the development and protection of the ancient town,there is no much research on the relevant market. On the other hand, the source market is of great significance in the development of tourism ,it is the critical facters of the tourism industry and the focus of the tourism competition.In reference to the much domestic and foreign-related work,the paper collect basic date about the Sichuan ancienttown tourist marter,and take a preliminary study on the reality market form two sides of the tourist consumer behavior and marter characteriatics,at the same time the paper have a exploratory study on the potential market in the small-scale research level.On the basis of comprehensive analysis on the tourist market basic source and refer to relevant articles and information network,the paper generalize 37 basic factors about the ancient town market,divided into 16 pulling factors and 21 pushing factors.next,it found the main tourist market factors thourgh factor analysis and quantitative analysis on the basic factors.The analysis of the ancient town and its factors provide a scientific basis for the town development and marketing promotion.Finally, summarize this paper, and pointed out that the lack of limitations and future research directions in future.