| With the generalization of the tourism industry and in-depth development,Tourism products and services involved in the content becomes more and more,More and more complex and comprehensive.Coupled with the information network era people for the material world of curiosity more rich,For the experience of thousands of miles away exotic style has a stronger psychological motivation.In today's society where material life is richer,this diverse tourism demand has boosted the creation of new tourism products and services that are full of creativity and deep pleasure.Tourism economy in the experience of the model is the new darling of the tourism market,its interactive activities to participate in,free-style experience and thoughtful service to enjoy attracting thousands of tourists favor,which shows the level of tourists demand Layer to improve,but also to the tourism operators to reveal the future direction of the development of tourism products and services.The experience economy is designed in the tourism market as a form of consumption that directly transforms products and services into experiential products.It focuses on the product's in-depth experience and physical and mental interaction,which has been widely recognized in the tourism industry.Cultural town in China's distributed all over,representing a certain geographical range of historical humanities and historical relics,carrying a party of soil and water development process,the Chinese culture has a long history of the local code.In the period of the transformation of the socialist industrial economy,these cultural towns,due to the development of sustainable and ecological development attributes,are a rare force in innovation and development,and it is time to show the value and significance of their existence.And to the sunrise industry-tourism development thinking to lead the cultural town of economic development and innovation,it seems that the course is a matter of course.Tourism is nothing more than to experience the foreign land of its natural scenery and cultural style,and cultural town of tourism content just after a match.In the past tourism products,cultural tourism is the simplest design but also the most difficult to create a profit point of a low-level development module,mostly directly protected up to build a ticket office for pocket-style tourism and tourism consumption,and this business ideas In the present seems to have been less suitable for the tourism market needs.Cicheng town is an important window to showcase the eastern Zhejiang region culture,is the development of cultural tourism for the ancient city of the ideal place and the appropriate path.But the development concept of Cicheng tourism is still relatively backward,for the cultural landscape of the value of the promotion and innovation is not enough,leading to the city landscape is a number of scattered single-shaped cultural tourism attractions,and no functional diversification of tourism services products,no Complete and comfortable tourism and leisure facilities,so that visitors "come to hurry,also go to hurry",can not form a stable,long time travel,of course,can not make the town rely on the tourism industry to revive the entire economic development.This paper is based on the development of reality here,from the perspective of the study of tourists satisfaction,with quantitative analysis methods and comprehensive disciplines theory in-depth analysis of Cicheng town tourism development problems,and targeted optimization,the photo to enhance the value of tourists experience,Upgrade the Cicheng tourism product quality of the purpose of the corresponding recommendations,so that the ancient city can adapt to the development needs of the tourism market,the formation of a real tourism-oriented industry green eco-economic industrial development model. |
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