Research On Housing Consuming Behavior Of Residents In Leshan

A lot of things happen in 2008, such as the Olympic Games, the earthquake of Wenchuan, the depression of housing, the subprime mortgage crisis and so on, which not only affect the national economy, but also affect the housing of all parts of the country. The real estate market of Leshan also was affected, no matter the developers or the purchasers are tested. However, the complex 2008 gone, the hopeful 2009 comes. The real estate market of Leshan not only connects tightly with the national real estate market, but also has its special characters. What characters of the housing purchasers have and what the situation and the tendency of Leshan housing they think? According to scientific questionnaire survey, the spss statistical data analysis software, the combination of Leshan culture, economy, policy, consumption idea and so on and the housing consuming behavior of Leshan urban inhabitants, this research can supply some suggestions for the policy enactment of government, the design of the company marketing strategy and the plan of the customer.This essay is divided into four passages; the first passage is the discourse; the second passage is the economy sketch of Leshan expatiating Leshan, the economy developing situation of Leshan and the base installation situation of Leshan; the third passage is Leshan real estate market situation analyzing the base developing situation of Leshan housing market from 2006 to the early of 2009; the fourth passage is the research analysis of Leshan urban inhabitants housing consuming behavior, and this part is the key content of this essay, about two hundreds people who buy the house at the centre of Leshan were known according to the questionnaires; and according to the spss statistical data analysis software, the combination of urban planning data of Leshan and the policy of the housing market, the situation of Leshan housing market and the tendency recognized by the customers and the housing consuming Behavior were known and analyzed.The last part of the whole essay is the conclusion which is the suggestions of the research and comprises the suggestions for the developers, the government and the customers; at the same time, the inadequate parts of this essay I also explain in the conclusion.