The Research On Y Company's Telephone Procurement Strategy Management

The beginning of this century mobile phone retail intense competition, price wars have become increasingly frequent, serious product homogenization, the industry is highly concentrated, the retail gross margin less and less, how to solve the low-margin, price wars out of trouble and improve profitability The industry has become a major problem; Y Shenzhen in 2004, the company entered the retail market in 2007 with three branches in 2004 -2007 the company to take swift and Y-year occupation of the strategic market, three out of 100 stores, as the expansion Excessive speed, procurement management level is relatively backward, the beginning of a loss situation. Y how to develop the company's procurement strategy, and gradually solve the problem of low-margin, the supplier for resources and improve their own use of resources has become the Y's problem. As a result, the paper topics relevant.The main thesis is as follows:1, introduced the Y's brief and the strategic management of procurement-related theory, the mobile phone industry for the development of a detailed analysis.2, across the country to the statistical analysis of data for the reference from the channel, industry analysis of the size of the Y's procurement of the external environment; from the management of the procurement organization, procurement channels, in areas such as value chain analysis of the Y company's internal environment, Gives the Y's matrix and SWOT analysis of the five-force model.3, On the basis of the analysis of Y company's procurement in the external environment, this paper point out that the company's procurement management problems, including market position, commodity management, supplier management, negotiation and management in four areas. 4, from a cost leader in the characteristics of the organization, leading the cost of strategy, supplier management, negotiation, and other details about the specific aspects of the Y's mobile phone strategy for the implementation of the procurement.The paper's research has a certain level of reference to increase Y company's procurement management.