The Underlying Reasons For The Coming Forth Of Internet Virtual Money And The Future Trends

The emergence of internet virtual money not only greatly improve the online micro-payment and payment efficiency, but also bring a spillover effect into the electronic payment and the real economy, the continuous development of internet virtual money and its penetration to the real economy lead to a wide range of concern and controversy with the financial sector and numbers of experts and scholars. In view of this, this article start with the development of virtual money, combined with the present development of the internet virtual money at home and abroad, give a detailed analysis on internet virtual money from its production, circulation, consumption to its relationship with the real economy. It is a challenge and not so easy to establish such a framework for the detailed analysis with every link of internet virtual money circulation. This paper takes the typical virtual money QB for example, conducts a more detailed analysis with internet virtual money, and establish the model and framework with the whole process of internet virtual money circulation, combined with electronic payment and e-commerce development, analyze the root and inevitability of internet virtual money from the aspects of payment demand, experience demand, transaction costs and so on, and based on which treats the problems of internet virtual money market. Especially the reverse exchange, the existence of the third-part virtual transaction platform, and its effects on the online micro-payment system and the real economy and so on. Finally, according to all the analysis, this paper put forwards constructive proposal with the future development of the internet virtual money and an assumption of unified internet virtual money and virtual bank with the hope of it will help the future development of internet virtual money.