Research On Tourists' Behavior Based On Virtual Tourism Experience

Virtual tourism is a new way of tourism which is supported by virtual reality technology.Since 1990 s,William,s and Hobson put forward for the first time that tourism will enter a new information age,namely "virtual tourism",Research on virtual tourism has attracted the attention of scholars at home and abroad,there are numerous research results.However,most of them stay in the concept of virtual tourism,technology implementation,features,advantages and disadvantages,etc.There are few studies on tourist experience.This paper takes tourist behavior as the research object,broadens the perspective of virtual tourism research in a certain angle,enriches the research content of tourist behavior under the Internet environment.This paper studies the virtual tourism experiment based on the experience economy and the mirror experience theory.The virtual tourism experience based on the mirror experience and the realization way of the real tourism activities are consistent with the tourists' perception effect.The study combines traveler behavior science with time geography theory,starting from the time and space behavior of tourists in scenic spots.By extracting information such as time,space,and photo attributes from tourist photographs taken in the scenic spot as the raw data for the study,combined with experimental method,K-Means clustering analysis and spatial analysis,to study the influence of virtual experience on tourist behavior.The results show that the influence of virtual experience on tourist attractions behavior runs through the whole tourism activities.Before tourist in the field,"trial" of virtual tourism products can increase the symmetry of information between scenic spots and tourists,effectively help tourists make tourism planning before traveling,and improve the quality of tourism experience.From the point of view of the spatial concentration of tourists in the scenic spot,the spatial distribution of tourists under the influence of the virtual experience in the scenic spot presents a linear dispersion of “large dispersion and small concentration”.The concentration degree of tourists in the scenic area is relatively scattered,and is centered on the main road of sightseeing and gradually spread to the periphery.From the point of view of the tourist's movement in the scenic area,tourists have diversified and personalized characteristics in selecting tourist routes.The temporal and spatial behavior patterns of tourists under the influence of virtual experience show multiple coverage types.The main manifestation is all day cover type,all-day domestic exhibition coverage,half-day international gardens,and Hong Kong and Macao landscape exhibition coverage and so on.Chongqing Park is a scenic spot,with different architectural style to express the city culture,the objective environment makes tourists unavoidably pay more attention to the architecture and natural scenery of the scenic area when traveling.The tourists who experience the virtual tour not only focus on the outdoor landscapes such as gardens,architecture and natural scenery,they also pay more attention to the folk customs and cultural resources of the scenic area.Finally,we combine the influence of virtual tourism experience on tourist behavior and the actual situation of virtual tourism development.And puts forward some suggestions on the development of virtual tourism industry,and hopes to provide reference for the development and construction of virtual tourism industry in the future.