Research On The Project-Oriented Management Models And Methods Of Service Of 12580

With the development of communication and the increasingly fierce communication market competition, companies urgently need to develop new value-based business to maintain competitive advantage, accordingly, 12580 has become the key strategic product of China Mobile in recent years. In accordance with the idea of 'analyzing and raising questions', 'proposing solution model & methods' and 'conducting case verification & conclusion', this article finds out the management problems in 12580 business by studying & collecting information and comprehensively analyzing & comparing, meanwhile considering the project management ideas as guidance, it proposes the models and methods for project-oriented management. It mainly utilizes the excellent tools in the knowledge field, such as scope management in the project management knowledge system, human resources management, risk management, purchasing management, quality management and time management to solve the practical problems and verify them through the cases of operational management of the traffic channel. This paper adopts the research system with the combination of theory and application, focusing on the application part and applying the project management theories, tools and methods to the specific operation management of 12580, the paper mainly undertakes the research analysis and illustration from the basic processes, project team, design and planning, implementation and control and other key management elements; it respectively summarizes the research models and methods of the plan management, new business development management, purchasing management, quality management, marketing management and explore the project-oriented management operational methods in the 12580 and build project-oriented operation management templates, processes and methods to improve the efficiency of operation management of 12580.