Research On Marketing In Primeton Workflow Software

"National long-term technology planning" will be major breakthroughs in software, infrastructure software as an important content, and to make our country to be in the fierce international competition to seize the initiative, it is necessary to improve the capability of independent innovation, in a number of important areas have a core group of technology, have a number of independent intellectual property rights, a large number of internationally competitive enterprises. And, in particular, for the basis of independent innovation of domestic enterprises in the special software support, we can see the basis for the development of software enterprises in China in the information to improve the competitiveness of the field plays an important role.The basis of China's software enterprises in smaller enterprises, in addition to software R & D and technological innovation will require substantial resources, often invest in marketing or paid insufficient attention, resulting in enterprise marketing activities blind disorder, which affects the development of enterprises . Therefore, research-based software business marketing strategy is of great significance.Primeton Information Technology Co., Ltd. is the basis of software enterprises in China, one of this paper, the actual situation of the company through the SWOT analysis of workflow products on the domestic competitive environment to conduct in-depth analysis, clear understanding of their advantages and disadvantages and direction, so that clear business objectives of their own market position, take reasonable marketing strategy to promote enterprise development. Hope that through this article, the work flow for domestic enterprises to provide an effective model.