Study On Target Marketing Strategy For Wax Products Of Bohai Petrochemical Company

With the rapid development of market economy and the tendency of economicglobalization, Bohai Petrochemical Company as one of the state-owned large enterprises,faces the fierce competition in the candle products market.The paper uses the marketing theory, from market analysis, product analysis, tradedevelopment tendency analysis, and enterprise’s competition analysis, to find out thepredicament that Bohai Petrochemical Company encounters in its present marketing, andsummarizes the problems existing in the enterprise for the moment, analyzes the strengthand weakness as well as opportunities and threats of our plant, and puts forward thesuitable development marketing strategies for Bohai Petrochemical Company, then worksout the corresponding position in the product strategy, price strategy, marketing channelstrategy, and customer relationship strategy. In order to develop the new market whileenhancing customers’ service and meeting customers’ demand, and to improve the users’satisfactory degree, the final aim to achieve the goal of keeping customers.The paper analyses the relevant marketing theories and analyses the position of BohaiPetrochemical Company. Through the theories and the practice, it draws out theInternational marketing strategies of wax product of Bohai Petrochemical Company.Datum and materials used are accurate and reliable. The marketing strategies proposed areaimed at our enterprises (especially the Sales Co.), and focus on the establishment ofmarketing strategies for people engaged in business development and marketing of BohaiPetrochemical Company.