The Study On Advantage E-commerce's Ecosystem System And The Symbiotic Model

With the development of modern ICT (information and communication technology) and the development of Internet and Mobile Internet, especially the deep integration of IT and CT, the fundamental changes about application of E-commerce had happened. The changes on application mode are the main aspect. The application mode had changed from the traditional EDI (Electronic Data Interchange) to the integration of CT and ICT in Business affairs. The integration of CT and ICT in Business affairs also means the Web server application mode and integrated application mode of E-commerce. It's the subject of my paper-- Advanced E-commerce.The development of Advanced E-commerce will break through the limits of time and places to make the E-commerce affairs more convenient and much safer. People will benefit a lot because of the development of Advanced E-commerce, especially at collecting information,transmitting information,payment and so on. I had tried to give the definition of Advanced E-commerce and had studied about the commercial value and traits of Advanced E-commerce in my paper based on The basic problems and key technology of Advanced E-commerce—The applied report about significant subjects of National Nature Science Foundation.On the basis of this paper analyzes the role that the participants play in the business activities in the Advanced E-commerce. Based on the analysis of participants, first I construct the value chain mode of the Advanced E-commerce, analyze the feature of the virtual value chain of the Advanced E-commerce, and point out the differences and relations between virtual and real chain mode; second I research the process of mesh of the Advanced E-commerce value chain and construct the Advanced E-commerce value network mode; In the end, on the basis of value network mode I combine the organizational ecology and enterprise ecology theory. I put consumers in the position as the sun in the ecosystem, is the source of power; I put traditional business enterprises and companies in the position as producers, at the same time, taking the characteristics of digital information commodities into account, I also put users and digital information products manufacturing enterprises in the position as producers, put market and government economic regulation system in the position as decomposers. On the basis of all above, I construct new Advanced E-commerce ecosystem.The Chapter 4 continues the main research results of Chapter 3, introduces the concept of niche, research the problems of Advanced E-commerce ecosystem Symbiotic Model from Niche of the Measure Model. Including participants in the Advanced E-commerce niche of "survival of the fittest" symbiotic mechanism, Advanced E-commerce niche fitness model and the evolution of momentum model, and mainly from participants in the Advanced E-commerce niche resources, functions, and other dimensions of time and space, in this way I build a symbiotic model. Advanced E-commerce ecosystem symbiosis model provide a theory of reference for the participants in the Advanced E-commerce to find a appropriate niche. When combined the empirical research, it can provide reference value for enterprises to enter and exit the Advanced E-commerce.In the end, the theoretical model in this paper needs constant empirical verification and correction with the development of Advanced E-commerce and the richness of empirical data.