Small And Medium-sized Private Enterprises In Jiangxi Countermeasures Brand Building

With the global economy to speed up the integration process, whether on domestic or export-orientated businesses are facing strong competitive pressures. With the homogenization of products, technology homogenization, services homogenization, homogenization of the development of channels, competition among enterprises is getting smaller and smaller difference, how to maintain the company's core competitive advantage, only for brand building and development, and establish a strong brand competitive advantage. The era of economic globalization, enterprises are not the most precious wealth of plant and equipment, but a powerful brand. Future competitiveness will be increasingly focused on competition between brands, especially in the loss of the previous cost and manufacturing advantages, the need to move towards higher value-added, high-tech and high R & D direction, and the brand is to establish high value-added an important way, the importance of brand building is self-evident.This article of some cases of private enterprises in Jiang xi Province empirical analysis, combined with the development of domestic and international marketing theory and the status of small and medium-sized private enterprises to brand-building strategy on the background and significance; analysis of small and medium-sized private enterprises to the status quo of the brand building, brand building opportunities as well as whether there should be awareness of the brand-building errors, and small and medium-sized private enterprises in detail the process of brand building and key strategies, including brand positioning strategy, brand culture strategy, brand communication strategy, brand management and maintenance of the entire process of brand building.Consumer-to-business culture and its brand through its products embedded in the products or services to achieve the cultural products and cultural products can be given to businesses or the rich imagination, or specific content of the cultural and social status, and excellent product not necessarily from the culture of good corporate culture.Brand-building enterprises the most important strategy is the establishment of high quality, value has a unique corporate culture.