The Study On Toys For Adult Based On Emotional Need

In recent years, facing of rapid social change and day changing technological development, people are unable to adapt to the rapid changes, there is more and more pressure, loneliness, alienation on them, especially for the adult groups between age 22--35 in the city. Because of these, toys are coming into their field of vision and there is an urge need for adult toys. However, usually most of toys are designed for child not adult, there are difference of cognization and demand between child toy and adult toy. In emotion-consuming age, Adult wants to appeasement and satisfy emotional need though playing toy. As a new way of toy design, the toy for adult based on emotional need is the production in new stage of development. So it is urgent to probe into its theory and design.The subject begins with discussing the need of adult toys though the change of main body for toy,the status of china toy industry. Through summarizing the theory of toy and analyzing emotion status of adult, the subject analyzes psychological mechanism fulfilling emotional need and relation between emotional need of adult and toy design. In the end, the subject states its theory on how to design toys for emotion (design concept, design elements).The result of this subject can be reference for toy company and toy designer.