Regional Broadband Market Expansion Strategy Research

This paper expounds the broadband market in chongqing, the public situation, development trend and competition situation, analyzed netcom limitations and external pressure from chongqing netcom, summarizes the method of market taken in chongqing, the market competition of public broadband business situation, on the basis of the analysis of chongqing broadband market segmentation, for different customer demand for broadband business research, based on market development of chongqing broadband corresponding strategies.Chongqing netcom in broadband users should pay full attention to the development of diagnosis analysis each customer needs, to grasp the dynamic user consumption psychology and consumption tendency, pay attention to the regular and quantitative determination of the consumption psychology, customers, adopt corresponding methods, To continuously improve the quality of network company broadband, enrich the content of the products, the company will be various characteristics unifies, flexible for different customers to make the price system, To strengthen the market segmentation, raises the service level, the establishment of special community service team, regional users manage according to the grid, and quantification assessment, to ensure that the user can get better quality of service, so as to improve the residential broadband users.