| Rely on the scientific and technological progress to solve the main way of the problem that "three-agro". The new variety of corn is from of the materialization the most of the scientific and technological progress. Through plant fruit state and newer fruit variety investigation and analysis of course, study the facts about farmers' adoption of new varieties, to promoting the structural adjustment, serve peasant's meaning with importance better.This article adopting questionnaires as well as interviewing, give a study of facts about the affcting factors on farmers' adoption of new varieties. Specifically, this article has done research into the following five parts.Part one, overlooking a series of the research achievements related to this study.Part two, demonstrating the research design of this article, including research purpose, thesis foundations, research thoughts, research hypothesis, research framework, as well as the specific research methods.Part three, describing the general situations of the sample areas that were investigated including the Agricultural production features and characteristics of samples as well.Part four, analysis the main inside and external influences of farmers' new varieties adoption, to find the power factors and resistance factors, as well as the behavior change strategy. The study found that, influencing the inside factors of farmers' adoption activity, have respondents' education, age, income, land area, attitude and risk factors, education, income and land area exert a great influence on farmers' new varieties' adoption behavior. The external factors of influencing farmers' adoption have policy, market, cost and benefit, information channels, popularize service system. Farmers access to information mainly from interpersonal communication, which exert a great influence on farmers' new varieties' adoption behavior.Part five, on the basis of facts, putting forward the general conclusion and proceeding with sociological analysis by using theories. |
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