Study On Farmers’ Intention To Adopt New Wheat Varieties

Wheat is one of the major food crops in China,and its high and stable yield has made a great contribution to ensuring food security in China.Anhui Province is the third largest wheat producing area in China,and wheat in northern Anhui accounts for more than 70%of the total wheat production in the province,so it can be said that northern Anhui has an important influence on wheat production in the country.At present,good seeds contribute more than 45% of China’s grain production and the importance of good seeds cannot be ignored to ensure food security,so it is important to study the selection of wheat varieties for farmers in northern Anhui.This paper takes 253 wheat farmers in northern Anhui as the research object,uses the theory of farmers’ behaviour,the theory of diffusion of innovation and the theory of planned behaviour as the theoretical basis,constructs a framework for the analysis of farmers’ willingness to adopt new wheat varieties,establishes a binary Logit model,and empirically investigates the factors influencing farmers’ willingness to adopt new wheat varieties from three aspects: behavioural attitudes,subjective norms and perceptual behavioural control.The descriptive statistics of the article show that over 80% of the farmers chose yield,resistance and crop quality as the trait requirements of wheat varieties;in terms of the people who had the greatest influence on their choice of varieties,the most frequently chosen were seed salespersons,neighbours and relatives,their own judgement,government staff,large grain growers or demonstration households;in addition,seed stores,recommendations from relatives and neighbours In addition,the most important channel for farmers to obtain variety information is the recommendation of friends and relatives,and the most important channel for farmers to obtain seeds is buying seeds from seed stores.The empirical results of the article show that the explanatory variables of variety quality evaluation,agricultural extension,neighbourhood effect and farmers’ knowledge of varieties have a significant positive effect on farmers’ willingness to adopt new wheat varieties.Among the control variables,farmers’ risk preference,farming experience and frequency of exchange of variety information have significant positive effects on farmers’ willingness to adopt new wheat varieties,while age and distance from the nearest town have significant negative effects on farmers’ willingness to adopt new wheat varieties.Based on the previous research results,the article proposes targeted policy recommendations such as promoting wheat variety innovation to improve seed quality,giving full play to the role of social interaction in the promotion of new varieties,strengthening the promotion of varieties through formal channels,implementing differentiated variety promotion strategies,improving the seed sales network and strengthening the business training of seed sales personnel,in order to provide some reference for the promotion of new varieties by relevant enterprises and government departments.The aim is to provide certain reference for the promotion of new varieties by relevant enterprises and government departments.